OUR INSPIRATION

Our inspiration is our founding father late His Highness Sheikh Zayed bin Sultan Al Nahyan who is our guiding light to carry on his legacy after his 33 years’ leadership. As Emiratis, we owe our deep routed humanitarian values to him as he taught us to be a nation that gives. Born in 1918 in Al Ain, he was the epitome of noble values such as charity, equality, tolerance and generosity. Today the UAE is world’s largest donor of developmental assistance in 147 countries, in proportion to its gross national income (GNI) for the 5th year in a row.

In 1971, he passed a resolution to establish the Abu Dhabi Fund for Development, while laying foundation of UAEs union. Under his visionary leadership for many decades to follow, his humanitarian work touched the lives of millions. He established a number of charities and created sustainable channels to give back.

He launched housing projects for the homeless, created improved access to education and health-care services, supported research, provided relief supplies during emergencies, he provided sustainable means for food and medicine for people suffering in poverty regardless of their religion or race.

Corporate Social Responsibility

At Be Kind, Corporate Social Responsibility (CSR) is part of our DNA. All our decisions are based on our strategy where CSR sits at the core of all four pillars. We recognize that we are Global Citizens. Our business has impact on the world and this planet. At Be Kind we are a purpose driven, benefit-focused brand, with a clear mission and a clear sense of where we are going and what are we trying to accomplish.

On our journey to create impact where it matters, in 2018-2020 we will focus of 5 priority countries – India, Philippines, Pakistan, Rwanda, Ethiopia. We aim to work with our charity partners to fund water and sanitation programs in some of world’s poorest communities and ones that are hardest to reach. World water shortage, poor water quality and inadequate sanitation impacts poor families negatively and millions of people, mostly children die from diseases related to water hygiene, supply and sanitation. Sales made from our products will support millions of people around the world sustainably, without donations, as we believe we can make a difference and change many lives.

In 2015, the United Nations set a 15-year plan to transform our world by ending poverty, protecting the planet and ensuring prosperity for all. Goal 6: is dedicated entirely to ‘ensure access to water and sanitation for all’.

At Be Kind, we support the United Nations sustainable development goals. We are also in alignment with Mohammed Bin Rashid Al Maktoum Global Initiatives, where combating poverty and illnesses sits at the forefront. We are also in alignment and fully support Abu Dhabi’s Economic Vision 2030, Dubai’s Strategic Plan 2015 and UAE 2021 Vision.

Ethical Sourcing

As an organization that is committed to responsible business practices, it is our intention to establish business relationships with companies that practice ethical sourcing. At the heart of everything that we do, remains the purpose of staying kind to people and our planet.

Our standards of practice are to ensure that products are sourced in a responsible and sustainable manner. In accordance with acceptable international standards such as, International Labour Organization (ILO). We expect our partners to be compliant with their local applicable laws and regulations that involve environment, employee rights & safety, forced and compulsory labor, abolition of child labor, elimination of discrimination in respect to employment and occupation.

If you are an innovative, responsible brand and believe that your brand has what it takes, contact us at [email protected].

Health

Every 90 seconds a child dies from a water-related disease. 43% of those deaths are children under five years of age.

Education

Clean water helps keep kids in school, especially girls. Children are often responsible for collecting water to help their families, instead of being in school or playing.

Access

844 Million people living without access to safe water. 2.3 Billion people live without access to improved sanitation. 1 in 10 people lack access to clean water.

Economy

$260 Billion lost globally each year due to lack of basic water and sanitation. Every $1 invested in clean water can yield $4–$12 in economic returns.

Women Empowerment

Women and girls spend up to 6 hours a day collecting water. 72% of the water collected in Sub-Saharan Africa is by women.

Sanitation & Hygiene

1 in 3 people lack access to a toilet. women and girls spend 266 Million hours every day finding a place to use toilet. More people have a mobile phone than a toilet.